OUR
WORK
STRATEGIC PLANNING
// Brand Positioning
// Message Development
// Stakeholder Engagement
REPUTATION
// Issue & Crisis Planning
// Online Review
BRAND POSITIONING
// Mission & Vision
// Social Media Management
// Graphic Design
// Professional Video
AARON SMITH
FOUNDER
Aaron Smith is the Founder of MTCHBX. He oversees agency growth and overall communication strategy for clients. Prior to founding MTCHBX in 2016, Aaron served as a communications leader in the United States Senate.
Outside of his work with MTCHBX, he serves on Noblesville's City Council, representing its historic downtown.
LUKE PAYTON
CREATIVE DIRECTOR
Luke is the Creative Director of MTCHBX, generating content and driving brand strategy for our clients. He’s the one ensuring our clients are reaching their short and long-term goals!
A graduate of Butler University's College of Communication, this proud Bulldog is a public relations pro with an eye for advertising — vital assets for the businesses and organizations MTCHBX serves.
PROJECT DELIVERABLES
COALITION BUILDING
GRAPHIC DESIGN
WEBSITE BUILDING
EMAIL MARKETING
PRINTING
MAILING
DIGITAL
ADVERTISING
PUBLIC RELATIONS
COPYWRITING
EVENTS
RESEARCH
STRATEGY
PROJECT
A ONCE IN A LIFETIME INVESTMENT.
In the spring of 2022, the Board at Meridian Hills Country Club asked its membership to approve a $13 million capital plan. The process was subject to significant scrutiny, as a prior version of the proposal failed to receive the threshold necessary for approval.
Our comprehensive plan built new marketing channels to better communicate information, provided forums to ask and find answers to questions, and created a grassroots team to build support for the initiative among stakeholders. Out of the total votes cast, 78% voted in favor of the project and 22% against. To pass, the vote needed to hit 67%.
PROJECT DELIVERABLES
EMAIL MARKETING
GROWTH STRATEGY
MEDIA TOOLKITS
CUSTOMER RELATIONSHIP MANAGEMENT (CRM)
COPYWRITING
PHOTOGRAPHY
DRONE
VIDEOGRAPHY
POST-PRODUCTION
PROJECT
TENDING TO A GARDEN OF INBOXES, STRATEGICALLY.
Mother-daughter duo Kelly and Lindsey McVey launched the first-ever Indiana Peony Festival in 2021, vibrantly celebrating the state’s national flower. The festival’s expansion has been exponential, quickly charting as one of the fastest-growing events in central Indiana.
Heading into its third year, the 2023 Peony Fest's success hung in a challenging balance. Growth needed to happen strategically, in a controlled manner, so as not to overwhelm available resources. At the same time, new visitors, returning attendees, and vendors needed specific communication to stay informed and motivated to participate.
Indiana Peony Festival approached MTCHBX to manage this challenge through an innovative email marketing campaign launched in the few months before the event.
The messaging not only extended the organization’s brand — it enhanced the Indiana Peony Festival experience. The campaign prepared attendees, shared exclusive experiences, and provided blueprints for additional streams of revenue for the Indiana Peony Festival to unlock with its 10,000+ attendees.
Strategy means always keeping one eye on the future, so the day of the event, MTCHBX was on the ground! We hit the streets with cameras in hand and drones in the sky, capturing the festivities and filling our creative banks for next year’s event.
From launch to event tear-down, MTCHBX kept stakeholders in various segments engaged, inspired, and informed. We can't wait for 2024's Peony Fest!
PROJECT DELIVERABLES
VIDEOGRAPHY
PHOTOGRAPHY
COPYWRITING
TELEPROMPTER
DRONE
POST-PRODUCTION
RESEARCH
STRATEGY
PROJECT
TESTIMONIALS TO PREPARE THE FUTURE.
Enrollment is crucial to any school, but especially to an institution like Oldenburg Academy of the Immaculate Conception. Faced with the uncertainties and isolation of COVID-19 in the midst of plans to pivot and grow, OA needed a trustworthy and human way to connect with potential students and their families.
We gathered several current OA families whose stories demonstrate the various ways that OA changes lives and builds a better future for students. To safely and efficiently produce a 60-second ad and 2-minute video experience that thoroughly capture these stories, we made ample use of equipment such as teleprompters and drones in addition to our standard methods of audio/visual recording. Our guiding touches through scripting, on-location direction, and polished post-production allowed OA to confidently include this project in the foundation of its new chapter.
